Why I built Spend Flow.
I churn credit cards and I live in spreadsheets. At any moment I have a handful of cards open, each working toward a different bonus, and I want to see every swipe as clearly as I see the whole month.
Every app I tried fell short. Some were pricey. Some made their money from my data. The rest kept nudging me toward a new card, a loan or an investment account.
So I built the tool I wanted: simple enough to check in a few minutes, flexible enough to fit how my household really spends, and detailed enough to go from one coffee to the big picture in a click.

Joel Choi
Founder, Spend Flow
- Every detail and the big picture
- Drill into a single charge, then zoom out to cash flow, budgets and net worth.
- Shaped around you
- Your categories, your rules, your tags. Nothing is locked to someone else’s template.
- No strings attached
- We don’t sell your data, show you ads or pitch you cards, loans or investments.